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| Police at the Lonmin Marikana mine in the North West |
I am an individual who was born and raised in the North West province.
My father is a Nursing Manager at the Lonmin mine in Wonderkop near Marikana ,where the murder of 34 unarmed miners took place, and when I first heard of the Marikana Massacre I was shocked, not just because it happened, but because it happened soo close to home.
I've always had it in the back of my mind that South Africa is violent, but never did I think the violence would follow me home. My public relations angle is pritty simple. Could the public relations department in charge of LONMIN the SACP have covered this story any different? I write this having read in the Businuss Day that South Africa is being reffered to as "just plain dangerous" and a place to "stay away from" by foreign media. The Public Relations of a country is very important and I believe South Africa needs to work harder to maintain a good image in the eyes of the rest of the world and also to it's citizens.
- To avoid a crisis in future the govournment should tell both sides of the story
- Avoid having foreign media framing issues according to their agenda
- Issue statements before the media can release their own findings
- Issue apologies and media objectives ahead of time
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